A / B Testing Your Email Campaigns
You can maximise the effectiveness of your campaign prior to launching it by running a split test, also known as an A/B test. This is done by creating two alternate versions (A and B), each sent to a small separate subset of your recipient list. The results are monitored over a given period of time to determine which one triggers the greatest number of clicks and opens. The winning version is then sent to the remainder of the recipients in your list.