Draw attention to special offers or featured products
Web banners can be used on your own website to promote special offers etc or on a thirdparty website to funnel traffic back to your own site.
There are different types to choose from:
Single frame: A static image that looks like a small poster with a clear message
Short sequence: Use 2 or more frames to tell a story step by step. The reader gradually catches on to your mesage by focussing on one idea at a time. This avoids overloading the eye with information while building interest as they go. The sequence plays through at a rate of 5 or 6 seconds per frame. This subtle movement draws sufficient attention without distracting too much from the main content.
Short movie: Animations are fun to watch and reward the viewer for paying attention. Your message is conveyed effectively when accompanied with a positive emotional response. They should be tasteful and succinct to avoid annoyance and clashing with the surrounding page content. Anywhere from 5 to 10 seconds in length is generally sufficient.
How they work
Short sequences and movies are designed using Adobe Flash software. Sequence banners are exported as animated gif format while movie banners are converted to HTML5 for universal playback. The banners will click back to any chosen page on your site.
Talk to Axetis about the best options for your promotion, and creating a landing page on your website to maximise lead capture from your click-thrus.
||Standard (3 rounds)
||Supplied by client
||All working files remain the intellectual property of Axetis and are not included as part of the deliverables except by agreement
|Standard Options (by request)
||No limit to number of minor edits
||Axetis will present fresh design concepts
|Include source files and templates
||Specific intellectual property with usage license can be purchased on request